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The present paper aims at examining the role of variety in the ski manufacturing industry and its relevance in firms' price setting strategies. In particular, it intends to investigate and empirically test two hypotheses concerning the relation between variety and prices. The first concerns the relationship between product quality/complexity and prices. The second refers to the existence of two kinds of varieties having opposite effects on price formation: market-related variety and production-related variety. We are able to empirically disentangle these two effects, by using variety in service characteristics as a proxy for market-related variety and variety in technical characteristics for production-related variety. Our empirical investigation confirms that prices are positively affected by product complexity and quality and positively affected by variety at the level of service characteristics. This means that a high degree of product variety allows firms to charge a premium price on consumers, who are able to find the product that best meet their needs and are therefore willing to pay a higher price. On the contrary, variety at the level of technical characteristics negatively impact on prices, because in a context where a dominant design emerges and new varieties are not radically different, gains in economies of scale and scope outweigh the cost of the increased flexibility in the equipment required to produce variety. The resulting decrease in marginal costs negatively impinges upon prices.

This article contributes to the literature on the association between class position and cultural tastes by analyzing a unique historical data set and asking whether there were significant class differences in the consumption of music in the 19th century. Archival data from a publisher in Milan are used to analyze the characteristics of customers who purchased sheet music between 1814 and 1823. To avoid contemporary depictions of cultural hierarchies (e.g. 'highbrow', 'lowbrow' and 'omnivorous' tastes), we offer a new method for considering both the quantitative and qualitative dimensions of music consumption. Considering both the aggregate level of music consumption and the evolution of individual patterns over time, we find little evidence that musical tastes were aligned with class position. This finding calls for more research on the origins of the strong link between social structure and cultural preferences in general, or between class position and musical tastes in particular, which we witness today.

1. Introduction -- 2. Digital Technologies and Industrial Transformations -- 3. Participation in Global Supply Chains and the Offshorability of Italian Jobs -- 4. Digital Manufacturing and the Transformation of the Automotive Industry -- 5. The Way Ahead Towards Advanced Automation of Italian Manufacturing Regions.